Use them for big events, promotions, or personal things like a birthday or holiday countdown. You don’t want your subscribers to become fatigued. Reminder: while they can be powerful elements to add to your emails, avoid using countdown timers too frequently. They can also serve as reminders for an important date. That’s why they’re impactful-they grab your attention and make you act fast.Īside from promotional purposes, countdown timers can be great for creating excitement for an upcoming event, e.g. They make you feel like time is running out, and something special is slipping away. So, what’s the connection to countdown timers? Well, countdown timers bring together both urgency and scarcity. As humans we have a tendency of wanting what we can’t easily have. When you see one, you might automatically start thinking, “Do I want to miss this?” And here’s the twist: when something is rare, exclusive, or hard to get, it becomes more desirable. Now, let’s talk about limited-time offers, like discounts.

What happens then? It triggers a sense of urgency, a feeling of “I should act fast!” This sense of urgency is like a mental nudge that tells us to get moving quickly.

When you see a clock ticking, it reminds us that time is moving forward.īut now, imagine that clock as a countdown timer, ticking closer to zero by the second. Why should you use countdown timers in email? Think about regular clocks they help us keep track of time. The science of urgency: Why email countdown timers work

Online countdown timer to share